Marketing

Of Video Production, Small Budgets, and Quality Consistency

There’s no denying that video content is a crucial part of marketing these days. It is simply counterproductive, if not old-fashioned, to ignore the video platforms you have available. Besides, there are a lot of pros to video, especially if you can reel in viewers in just a few seconds…

Digital Marketing

Create Video Content the Right Way — Here’s How

You have likely heard already how video has become a driving force in the world of marketing, and you might have a team of motion graphics artists ready for your company’s video production needs. Before you start shooting, however, you first have to make sure that you are doing things…

Digital Marketing

Marketing Automation – Do You Really Need It?

Marketing sits at the very core of each business. It is the single driving force behind sales, and no business can thrive without making a sale. In the past, all sales and marketing efforts were your employee’s direct responsibility. This shouldn’t be the case anymore, thanks to better artificial intelligence and automation…

Digital Marketing

3 Ways Location-Based Advertising Will Help Your Business

In an age where the mobile phone is a major means of communication and information sharing, the advertising industry found a different field to work with. Using the business’s location, advertisers can target potential customers living or working in that particular area. Location-based advertising is a growing trend that introduced a…